To support game two of the State of Origin, the Star in sponsorship with the NSW Rugby League and the Blatchys Blues handed out SMARTWiGs. For those playing at home,SMARTWiGs are a type of wearable technology which connects to an exclusive radio station featuring six hours of exclusive content including a live across to the NSW Blues locker rooms, exclusive interviews and more.
We were stoked to construct a custom SMARTWiG Station which comprised of a 12 meter full printed fabric wall complete with a solid counter top. To increase visibility and branding, a 12 meter backing wall was integrated into the design to complete the look for the event and create a beautifully branded backdrop. The wall made it incredibly easy for game goers to find the SMARTWiG station due to it’s height and clear graphical print. A smaller SMARTWiG counter and backing fabric wall was also set up to guide spectators to the main SmartWig station. The walls and counters have been used for subsequent games; we are all about re-using and achieving longevity from your branded elements.
The brief was to create a display that could be easily set up, pack down and store away. The bench was easily installed by staff, check out how simple it was by watching our install video below.